About Me
I’m a digital designer who brings ideas to life through motion graphics, video editing, branding, and UX/UI design. My work blends creativity and strategy to create visuals that not only look good, but communicate and connect.
Mission
Values
Biography
Hi, I’m Becca.
I create motion graphics, projection mapping, branding, and digital designs that help businesses and events stand out.
I focus on creating visuals that are eye catching, clear, and meaningful, whether it’s for a screen, a brand, or a live experience.
I’ve been creative my whole life, but my digital design journey really started with projection mapping. Since then, I’ve created over 100 projection mapping scenes and worked on a wide range of design projects. My work has been featured on Good Morning America, CBS Mornings, and other platforms. I’ve also worked with brands like Doterra and created designs used by companies, schools, and events across the country.
I’m currently studying Digital Design and building my skills in motion design, graphic design, and UX/UI. I work on a variety of digital design projects, including: Motion graphics and video editing Projection mapping experiences Branding and logo design Graphic design for print and digital Basic UX/UI design.
I enjoy combining creativity and strategy to make designs that not only look good but also work well. Here’s how I usually work on a project: Understand the goal and vision Plan the design and ideas Create and build the visuals Make changes based on feedback Deliver the final design I enjoy creating designs that bring ideas to life, especially through motion and immersive experiences.
I’m always learning new tools and finding ways to improve my work. Want to work together? You can contact me at rebeccabbaird@gmail.com
Case Studies
Food Truck Mobile App
Goal:
Help users quickly find the truck’s location and view the menu. Since food trucks move often, it can be hard for customers to know where to go or when.
I designed the app from start to finish, focusing on simplicity, clear navigation, and a smooth user experience. This was also my first project using Adobe XD, so I learned the program while building the app.
My process included:
- Researching food truck apps and common features
- Planning the main user flow (find location & view menu)
- Creating basic layouts to organize content
- Designing screens in Adobe XD
- Testing and refining spacing, layout, and navigation
The app allows users to:
- See where the food truck will be each day
- View the menu quickly and clearly
- Navigate without confusion
The design focuses on getting users the information they need, fast.
What I accomplished:
- Completed a full app design from concept to final screens
- Learned and applied Adobe XD
- Improved UX/UI and user flow skills
- Created a clean, user friendly layout
Tools:
Adobe XD, Adobe Illustrator, Adobe Photoshop
Want a simple and user-friendly app design like this? Contact me to work together.
Projection Show: Hocus Pocus Inspired
Goal:
Design a fun, immersive Halloween experience using motion, effects, and sound. The final result is a fully synchronized visual and audio display.
Constraints:
- Learned new effects in After Effects during the project
- Synced visuals with audio manually
- Worked within time limits while building new skills
My process:
- Planned scenes and timing around the theme
- Designed and animated visuals in After Effects
- Learned and applied new visual effects
- Edited audio to match the visuals
- Synced timing for a smooth final experience
The final project:
- Themed visuals inspired by Hocus Pocus
- Animated effects that bring scenes to life
- Synchronized sound and visuals for immersion
The result is a fun, engaging Halloween display.
What I accomplished:
- Completed a full projection mapping project independently
- Learned and applied new After Effects techniques
- Improved timing, animation, and sound editing skills
- Created a more polished and immersive experience
Tools:
Adobe After Effects, YouTube, Envato Elements
Want a custom projection mapping experience like this? Let’s work together.
Digital Illustration
Goal:
To build my illustration skills while experimenting with custom brushes. This was my first time creating brushes, so I learned how they work while completing the artwork.
Constraints:
- First time using custom brushes in Photoshop
- Learned brush settings during the project
- Balanced creativity with technical learning
My process:
- Sketched and planned the donut
- Created custom brushes for:
- Sprinkles
- Baking rack texture (donut lines/marks)
- Background splatter
- Painted and refined the illustration in Photoshop
- Adjusted color, shading, and texture for depth
- Applied brush effects to enhance detail and style
The final design:
- A detailed donut illustration with dripping icing
- Custom textures and effects created with handmade brushes
- A more dynamic, visually interesting result
What I accomplished:
- Learned how to create and use custom brushes
- Improved digital illustration and texture skills
- Completed an original artwork from concept to final
- Gained better control over detail and visual effects
Tools:
Adobe Photoshop
Interested in custom digital artwork or illustration? Let’s work together.
Motion graphics “how-to” video
Goal:
Practice motion design while keeping the content fun and engaging. I used humor to make the instructions more memorable.
This was my first full “how-to” motion project, so I learned timing, pacing, and structure while building it.
Constraints:
- First tutorial-style motion graphics project
- Balanced clarity with humor
- Limited experience with timing and pacing
My process:
- Planned the steps and script
- Designed simple visuals for each instruction
- Animated in After Effects
- Added transitions, timing, and motion effects
- Included humor to keep it engaging
- Refined pacing for a smooth flow
The final video:
- A clear, step-by-step “how-to”
- Fun, personality-driven approach
- Smooth motion and easy to follow pacing
What I accomplished:
- Completed my first full motion graphics tutorial
- Improved timing, pacing, and animation skills
- Strengthened storytelling through motion
- Combined humor with instructional design
Tools:
Adobe After Effects, Adobe Stock
Want motion graphics that explain ideas in a fun, clear way? Let’s work together.
Are you looking to hire someone with my experience, view my resume here.
Becca's Blog
Where it began
I supposed it was always from the beginning. I was always a creative person, I just wasn’t sure exactly what to do with it.
As a child I remember getting fabric from my moms sewing stash, wrapping it around me and parading in the front lawn of my small hometown as if I was on the red carpet. Cameras flashing all around, I’d pose, walk, pose. Then it went from red carpet to a photoshoot. I didn’t care what the boys across the street thought. Or even my own siblings.
When I was two years old I walked down the sidewalk, of that city we lived in at the time, wearing nothing but pearls, my mom’s high heels and a diaper.
Tags: creativity, creative mindset, artist life, creative process, digital designer
So It Grows
I married into a family that loved and lived Halloween. It was nuts! But I enjoyed it. As I had kids of my own, they got into as well. Obviously they were learning from us. It grew with them. We had our front yard decked out in homemade tombstones and other assortments of decorations, including a few homemade props.
Our house became to be known in our neighborhood as the “Halloween House”. People would drive by all the time in October. And then it became a backyard walk through on the weekends.
In 2020 we were not sure if we would have the walk through because of restrictions. With some talking amongst a few of us we had a projection show made. And it was the hit!
We started a business, and then we started getting so many customers, that my ex needed my help. I turned into a full time worker of the business and stay at home mom. I loved it. My kids were older where they could mostly help themselves. When my kids and I weren’t out in nature hanging with our friends, I was often working on the business. My ex wanted to sell it, and I wanted to keep it. We started off transitioning bigger things to me. More things to me. But before it was all on me, we got a divorce and he decided he wanted to keep the business and left me in the dust.
Randomly I saw a network and tutorial event at Adobe. I decided to go to it. The networking event started first and everyone asked what Adobe tools you used. Every time I said After Effects people made a comment on either I must be smart, I know what I’m doing, they find it difficult, etc.
One woman I was speaking to when I said “After Effects”, her eyes widened in surprise, she stepped back, put her hands back as if stopping a crowd behind her and said “Woah! I don’t even touch that!” She ended up being the keynote speaker and the one giving the tutorial.
Tags: motion design, digital art, experimental design, entrepreneurship, Adobe After Effects